GlaxoSmithKline (GSK) is a world leading research-based pharmaceutical company with a mission to improve the quality of human life by enabling people to do more, feel better and live longer.

The GSK Consumer Healthcare (CHC) division, operating on a global basis, is one of the world's leading consumer goods businesses in its own right. The CHC portfolio comprises over-the-counter medicines, oral care products and nutritional healthcare drinks, all of which are among the market leaders.

GSK CHC needed to create a master product data hierarchy that would allow them to consistently manage the division's 10,000 to 15,000 SKU's across the various financial, reporting and analysis systems (including JD Edwards, an Oracle data warehouse, Cognos PowerPlay and ReportNet).

GSK CHC brand management initiatives were complicated by inconsistencies in product data across the enterprise. Challenges centered around:

• •Reporting across territories by product
• •Rolling up product data into territories and product lines
• •Evaluating brand performance over time, across regions and globally

As a result of implementing Stratature's+EDM, GSK CHC has established a master data and hierarchy management solution that ensures the completeness, consistency and accuracy of all of their brand management data. For the first time ever, they are able to produce consolidated reporting, that is trusted, across markets and product groups.

If you have a requirement for managing multiple hierarchies please contact Decision Resources on 1300-785-336.

GSK was well ahead of the pack when it invested in Master Data management. Decision resources can update you with the forthcoming release of Master Data Services with SQL Server 2008 R2.

Innovative companies can move forward with Decision Resources without necessarily waiting - ask us how!

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